Last week I completed my Jane Iredale training; an enlightening education into the world of mineral makeup, which actually promotes skin health whilst enhancing natural beauty. As this is the core to my business, I was extremely excited to have stumbled across this hidden gem.
Now you’ve probably all heard of mineral makeup but how many of you actually know what it is all about? I have to admit, before the course I was sceptical. I knew about Bare Minerals and had tried it out on models, but I had always been under the illusion that it gave a very light coverage and was put off by how shiny it made people. As weddings and photographic makeup constitutes a large percentage of my work, having a makeup that reflects back at the camera is not ideal. I also see a lot of people with problematic skins, so again a light dusting is not going to achieve the full coverage my client needs. But having completed the Jane Iredale training I take that all back. The makeup is beautifully natural, not overly shiny (quite matt in fact), and by building up the layers you can achieve a light to full coverage.
But what really sold it to me was the idea that it actually heals the skin. Where makeup once was an aggravating factor in many skin conditions, Jane Iredale offers skin health benefits as well as making you look beautiful. I’m not one to recommend products without trying them out on myself first, so I put them to the test. I’ve been using Jane Iredale for about a month now and as someone with extremely sensitive, dry skin, I can honestly say it has done wonders for my skin. Not only does it feel like I have nothing on, I’ve received so many compliments from people saying my skin looks great and was even told that I look younger, now for a woman of my age that’s a huge compliment.
Jane Iredale was founded in 1994. Jane was inspired to develop a makeup that was good for the skin by her career in the entertainment industry, where she saw actresses and models struggling with the ill effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence. She was the first to supply the aesthetics industry with a full-line of makeup based on minerals, and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits.
So what makes Jane Iredale minerals unique? Well for one they are 98% mineral based. For a makeup brand to call themselves “mineral makeup’ they only need to contain 4% minerals. Jane Iredale is different in that they are free from all chemicals, fillers, perfumes, synthetic preservatives, talc, dyes, and all the other ingredients, which can inflame and congest the skin. Jane Iredale products allow the skin to breathe; they don’t block pores, cause black heads, and are oil free. They help to reduce redness, so are great for rosacea and psoriasis, and are highly water resistant so extremely long lasting. Their highly pigmented micronized particles mean they provide excellent coverage for people with acne, uneven skintone, high-pigmentation and problematic skin. They also contain titanium dioxide, which is one of the purest and most effective active ingredients for sun protection. SPF is an absolute must for people with skin disorders as the skin is extremely sensitive and delicate, and can be damaged further from contact with UVA and UVB rays.
Jane Iredale contains a full range of makeup from bases, through to eyeshadows, mascaras, lip tints and more. But here are my top 10 hero products. It has been hard to limit myself to so few (I could speak all day about the benefits of the many products on offer), but to sum up, my favourite products are:
I really couldn’t pick between the two. They are both amazing. I would say the pressed powder wins for when you haven’t much time, but the loose powder is great for layering, providing a fuller coverage and a more radiant finish. Both feel really lightweight on the skin and give a flawless smooth appearance. There are so many colours to choose from, you can easily achieve an exact colour match to your skin. These products are ideal for problematic skins, wrinkles, fine lines, rosacea and scarring. Applied with a Handi or Chisel powder brush, they are quick 4 in 1 product for maximum coverage in minimal time.
2) Pommisst – Hydration and setting spray
Enriched with antioxidants pomegranate, white tea and rosemary extract, Pommisst not only feels refreshing, but also smells divine. This facial spritz (which I coined ‘spritz and spray’) is extremely hydrating, calming and protecting. Used to set the minerals after application and between layers for longtivity, and revive tired skin throughout the day. It really is a handy product for when your skin needs that added boost or wakeup after a heavy night out.
3) Liquid Minerals – Foundation
I’m a sucker for novelty products so this one wins hands down. The bottle contains balls of pigment suspended in Hyaluronic Acid which when dispersed onto the back of the hand mix together to achieve the desired tone. This product is extremely hydrating; it literally soaks the skin in water and plumps out any lines and wrinkles. It contains the co-enzyme Q10, which reduces lines by 27%, so is a great anti ageing product as well as being ideal for dehydrated, sore and inflamed skin. It provides a light, radiant and dewy finish and is a good base for under PurePressed. One word of warning, the correct ‘criss cross’ method of application is needed, or it can look bitty on the skin where the minerals haven’t been dispersed properly. I love it. You just need to master the correct technique.
4) Smooth Affair – Facial Primer and Brightener
Primers are an absolute must for evening out skintone, preparing the foundations for the makeup and ensuring your makeup doesn’t budge all day. Smooth Affair gives a really nice smooth, luminous finish to the foundation. It feels light on the skin; primes, hydrates and brightens; minimizes pores and visibly reduces the appearance of wrinkles. It’s a great anti-ager that firms the skin and prevents moisture loss, giving you that youthful glow.
5) Glow Time – Full coverage mineral BB cream
Don’t be confused by the BB name, it is actually the highest coverage of all the foundations. A little goes a long way. It provides a luminous finish, covers blemishes, minimises pores, disguises wrinkles, smoothes and brightens skin. It’s a great product for problematic skins, finished with PurePressed for maximum coverage.
Instantly camouflages skin imperfections, such as acne, scars, veins, birthmarks, port wine stains and tattoos, as well as containing ingredients that help to clear blemishes, bring down the redness and actually heal the spot! Genius!
7) PurePressed Blush – Whisper
This blush is a beautiful corally pink; it suits all skin tones and gives the cheeks a subtle, warm glow. Infused with light reflecting minerals, it enhances your natural colouring and you'll look like you're glowing from the inside out! I have this shade in my kit as well as my own makeup bag.
8) PurePressed Eyeshadow – Oyster and Brown Sugar
I’m not a huge fan of shimmer for eyeshadow but this Oyster shade works as an excellent highlighter for under the brow arch, across the tops of the cheekbones and on the cupids bow, helping to lift and illuminate the skin. They are highly pigmented, crease resistant, long lasting and suitable for even the most sensitive of eyes. I also like the Brown Sugar trio of beautiful pinky/purples, which is ideal for brides.
Little pots of gold, which can be used on the face or body, through the hair and can even be used to dust your cupcakes! Created from Mica, a diamond, pearlescent pigment, they add a delicate shimmer to your makeup, so are perfect for that special occasion.
10) Eye Pencils
These soft formula, highly pigmented pencils won’t tug at delicate skin. Made from conditioning shea butter, macadamia seed oil and vitamin E they glide effortlessly across the skin. They won’t irritate sensitive eyes and can be worn on the waterline.
Like I said it was hard to narrow my favourites down to just ten, as there are so many good products within the Jane Iredale range. The secret lies in the layering of these products and the application technique (there’s a different technique for each: whipping, whisking, stroking, leopard spots, criss cross, dabbing…). You can achieve a low to high coverage without feeling like you are caked in makeup and with the correct priming and setting of the minerals, you can feel safe with the knowledge that your makeup will stay put all day. A lot of people can have bad skin merely from using the wrong foundation, as it congests the pores and doesn’t allow the skin to breathe. Once they use Jane Iredale they often find their skin clears up. They really are wonder products. I’m so converted I’ve even swapped my beloved MAC foundation for Liquid Minerals and PurePressed. My skin has never felt so good.
I shall be stocking Jane Iredale soon, so if you would like to try out these products please contact me for a consultation.