Skincare and cosmetics has been the mainstay of the female beauty market for quite some time now, but it is only recently that male cosmetics have seen an upsurge in popularity and use amongst the male population. Why? Firstly, the male cosmetics and grooming sector has been subject to widespread research over the last decade; new products have been brought to market and the ease at which cosmetics can be reviewed and purchased online without the embarrassment of having to go into a store, has significantly contributed to the male beauty boom.
In 2010, the popular online grooming blog ‘Ape To Gentlemen’ announced that 73.6% of men prefer to buy their grooming products online. Now we all know about mans love/hate relationship with shopping, but I think this goes to show that there is still a stigma attached to the social acceptability of male cosmetics, particularly in face-to-face transactions.
However, since the turn of the century there has been a growth of social acceptance towards men wearing makeup. With celebrities such as Russell Brand, David Beckham and Mark Wright having all confessed to resorting to makeup for men to boost their perfection, the spotlight is now very much on modern day men to also get in on the action.
In a recent study of over 1500 men from various walks of life, it has been estimated that 3 million men in the UK now dabble in makeup. With 40% of men willing to use their girlfriends or wives' makeup products, a little touch up prior to a night out on the town has never been more popular! With the popularity of products spanning men between the ages of 17 and 50, from acne treatments and coverage products, to more hardcore anti-aging treatments, every lotion and potion dedicated to men's skin out there has enjoyed a surge in popularity, especially over the last twelve months.
Cosmetic camouflage with the need to disguise visual skin imperfections such as acne, blemishes, dark circles and eye bags, dry/flakey skin, rosacea, scars, skin disease and uneven skintone, is the main motive for men resorting to the use of cosmetic products. Society places a great deal of emphasis on our complexion – an even skin tone free of blemishes. The way we see ourselves and others can have a detrimental effect on our self-esteem, confidence, body image and mental health and can often lead to depression, isolation, and feelings of anger, shame and embarrassment because of how we look. This all has a negative impact on our quality of life, our ability to socialise, work and relationships.
It appears the modern man is just as concerned about their appearance as their female counterparts, with a staggering 93% of men relating their facial appearance to the laws of attraction, believing that their ‘look’ has a direct impact on their confidence and their ability to attract potential partners. With a lot of our social interaction happening online and the current craze for selfies, looking your best from all angles is a prerogative for any male.
And it doesn’t stop there. It seems men are just as interested in beauty as the girls with a massive 74% of men using articles, blogs and printed media as their reference to where to go next with their grooming and makeup application routines. With this increased popularity, dedicated websites created by men for men, are popping up tenfold. MMUK man is the UK’s widest and best range male makeup supplier, selling everything from mens moisturisers, to foundations, concealers and bronzers, all designed for men, to eye makeup products such as guyliner, man scara and even brow gel. They even make it easy for you to shop, by grouping products by imperfection, as well as offering online support and a comprehensive blog. Maleskin is another good online shop with particular emphasis on skincare and grooming, as well as cosmetics from Calvin Klein, L’oreal, MyEgo and Evolution Man. It’s male skin blog and in depth collection of skin care guides, allow you to find information on your specific skin type and condition quickly and easily.
Whilst cosmetics are great for minor skin imperfections, when it comes to more serious skin diseases/disorders such as psoriasis, acne, vitiligo, rosacea, eczema; birthmarks, burns and scars, specific skin camouflage brands such as Dermablend, Covermark, Dermacolor, Veil and Keromask can be highly effective skin solutions. Designed specifically to conceal such skin conditions, their high pigment and extremely durable ingredients ensure that you only need a small amount of product to achieve a good coverage, thus looking and feeling like you have nothing on your skin. They are extremely long lasting up to 8 hours on the face and 2-3 days on the body and water resistant too, so you can swim, workout and bathe as normal without fear of it coming off. Once the correct colour and product has been found for you by a professional Skin Camouflage Practitioner like myself, skin camouflage can be quickly and easily applied before work with only the need for fingertips and a simple powder puff, without having to worry about it till removing it before bed. Coming in discrete unisex packaging, it won’t look out of place in your bathroom cabinet or manbag. Skin camouflage can help to boost confidence and self esteem, and can even be life changing.
But don’t just take my word for it. One of my male clients speaks openly about his experience of skin camouflage:
“Having never experienced or heard about skin camouflage before I was delighted at how quickly I was educated by Charlotte into skin camouflage, its purpose and how it can help me personally. Straightaway my questions were answered without having to ask them, due to her professional knowledge and her understanding. She demonstrated the product extremely well, not only about the product itself but how important it is to get the right colour match for my skin tone and be able to disguise my birthmark as naturally as possible. With great patience and at an easy pace she demonstrated how to apply the product to myself in a way that I could go away comfortably and confidently with the technique of applying it myself. She provided detailed information about the products she used and the specific colour tone for my own reference. I felt extremely relaxed and comfortable with Charlotte due to her professionalism and warm personality, which put me at ease and it was a pleasant experience, especially as I suffer from body image problems myself. I found the whole experience so educating and enjoyable and was delighted with the outcome and would be more than happy for Charlotte to work her magic again!” James.
If you would like to find out more about how skin camouflage can help to conceal your particular skin concern and how it can help to boost confidence and self esteem, or you would like to book a skin camouflage consultation please contact me. Skin Camouflage is for men as much as it is for women, so don’t suffer in silence, there is help at hand.